Custom development has quickly emerged as one of the main methods companies use to engage customers in a way that ties them closer to the company and its brand. Apps are the main application for custom development, and their prevalence speaks to their success.
Custom development refers to the process of creating a custom user experience for your brand. On its surface, it might seem simple, but custom development also entails originality. It starts by thinking critically and creatively about your customers’ journey, their persona, and the value your brand, product, or service can bring to them.
To understand the role custom development plays in digital transformation, we should take a look at how companies implement apps in a business environment.