Thanksgiving is a day set aside in the United States for giving thanks for all that we have received. Preparing such a list requires reflecting on all that has transpired during the previous year. For EX2 Solutions, 2014 has been packed with activity. With so much for which we are thankful, narrowing the list down to just six items was a challenge. However, by enlisting the aid of all our team members, we have compiled the following list.
For many years, the prevailing attitude -- especially in the IT industry -- was that, since customers had no idea what they really needed or wanted, they had to be told. Whether the premise was ever true is still under debate. One thing has become clear, however -- it is not true for today's customers.
In the days of dial-up and 56k modems, users were accustomed to waiting for websites to load. Today, however, they want blazing-fast speeds. Google agrees with them -- so much so that your rankings in the search engine can be lowered if your site does not meet the standards for speed. Furthermore, a slow-loading site can make a poor first impression when it is crucial to create a good one. To make sure that you do not get penalized -- and to meet the expectations of your visitors -- you must monitor the performance of your website.
At EX2 Solutions, we approach each project as if we are a partner in the client's business. Our clients' success is always foremost in our minds, and it is an integral part of how we measure our own success. Clients know that they can count on us to provide them with the best solution available for their needs. To ensure that clients are more than satisfied with our work, we have developed a business philosophy that encompasses five major elements.
Often, the best way to maximize the potential offered by technological advances is to choose a technology partner. This can be especially important for marketing; modern marketers need all of the advantages that technology can offer to compete in what is now a competitive, global arena.