Statistics have been teased and tortured for the purposes of their producers since antiquity. So it’s not surprising that the vast majority of the metrics used for web analytics today are not actually telling you what you think they are.
Having access to Big Data can give your business a crucial edge in today’s competitive marketplace, but sometimes Big Data becomes so big it becomes unmanageable with your current IT systems. Sometimes data management difficulties come from your hardware; not enough memory, or too slow a processor. More common, however, are limitations with your data analysis software.