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Digital Disruption from EX²

What You See Is Not What You Get (The Mirage of Web Analytics Metrics)

By Lisa Carolan

Statistics have been teased and tortured for the purposes of their producers since antiquity. So it’s not surprising that the vast majority of the metrics used for web analytics today are not actually telling you what you think they are.

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Topics: Analytics

How Custom Dashboards/Software Harness Big Data for Enterprise Managers

By Lisa Carolan

Having access to Big Data can give your business a crucial edge in today’s competitive marketplace, but sometimes Big Data becomes so big it becomes unmanageable with your current IT systems. Sometimes data management difficulties come from your hardware; not enough memory, or too slow a processor. More common, however, are limitations with your data analysis software.

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Topics: Best Practices for User Experience, Analytics

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