EX Squared Solutions invites you to visit us at the South by Southwest (SXSW) Interactive Festival -- we’ll be at trade show Booth 420 (two aisles from the NextStage). This annual gathering of new ideas and educational panels highlights the world’s newest emerging technologies, and gives industry professionals an opportunity to network and build relationships. Located in the heart of downtown, SXSW Interactive transforms the Austin Convention Center into a marketplace of technology ideas for visitors from across the globe, showcasing what’s next in the tech industry. We’re joining the festival once again to showcase our expertise creating state-of-the-art technology solutions to transform your business.
The recent TechCrunch article about Google’s AutoML that lets developers train custom machine learning (ML) models without having to code is just one of many big deals that are changing how ML will be used in Marketing and other fields. While operational ML tech like AutoML and Google’s RankBrain program for intelligent query searches of billions of pages show ML’s power under the hood, they are more the leading edge of solutions that are becoming ubiquitous marketing tools today and tomorrow.
The need for a strong focus on customer insight is driving every organization’s approach to digital transformation across B2B and B2C sectors. That focus can be seen in the recent PwC 2017 Digital IQ Report showing that 82 percent of top performing companies pay attention to the human experience surrounding digital tech.
To make this transformation possible, organizations are seeking tools that improve the understanding of their customer base, individual segment needs and individual consumers through personalization. Acquiring this level of insight calls for new ways to gather, aggregate and analyze data to inform organizations on the pulse of their customers.
As the relationship between brick-and-mortar stores and their online retailer counterparts become more blurred, the pursuit of lowering consumer friction to onsite shopping and sales fulfillment intensifies. Despite the growth of online shopping a Retail Dive Consumer Survey showed that 62 percent still prefer to shop in-store to have physical access to merchandise.
Realizing the promise of context marketing requires web content management solutions like Sitecore to bring those possibilities to fruition for today’s marketers. The web content management and multichannel marketing automation software has been empowering marketers since 2001 with growing functionality and possibilities with each new release.
The State of Omnichannel survey of leading retail executives in the United States shows that more than 90 percent of retailers have an omnichannel strategy, but 45 percent say they lack the right technology platforms for execution. What many are discovering is that when informed software design for retail kiosks are melded with an omnichannel strategy, they have an ideal technology vehicle for increasing sales, customer experience, and brand loyalty.
Interactive Kiosks have become ubiquitous in all aspects of society and in all locations. Today, every sector leverages their many long-term ROI opportunities and flexibility to adjust to changing consumer and end-user needs.
Legacy marketing tactics that require interrupting and refocusing the consumer have been supplanted by context marketing. In the digital age, it is the context of interactions that determines how people respond to your actual product and your marketing message. Context marketing is founded on trust building while being non-intrusive in ways that engage customers on their own terms.
While terms like “digital transformation” are firmly entrenched in the zeitgeist of the marketing world, its true expression as a means of taking prospects further down the sales funnel from awareness to consideration is far more nebulous. The ability for marketers to gather and use data to create meaningful, personalized brand experiences has traditionally been at the expense of context.