Statistics have been teased and tortured for the purposes of their producers since antiquity. So it’s not surprising that the vast majority of the metrics used for web analytics today are not actually telling you what you think they are.
Having access to Big Data can give your business a crucial edge in today’s competitive marketplace, but sometimes Big Data becomes so big it becomes unmanageable with your current IT systems. Sometimes data management difficulties come from your hardware; not enough memory, or too slow a processor. More common, however, are limitations with your data analysis software.
Microsoft’s Dynamics 365 Business Central is the current generation of Microsoft’s Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) services. While both of these capabilities have existed under the Dynamics brand, the move to Business Central represents two big moves for Microsoft’s strategy.
Topics: Dynamics 365
Topics: Digital Marketing
Modern retailing means collecting enough data on customers so you can offer her a truly personalized buying experience. Both research and real-world experience have made it clear that cookie-cutter customer experiences will not lead to strong enough sales growth no matter how great the product is. The new Golden Rule of marketing is: “Use personalization to create an ideal customer experience, because customers are much more likely to buy when shopping is enjoyable.”
Topics: Machine Learning
Every year brings new developments in the information technology sector, and 2019 will be no exception. Hardware and software producers introduced a slew of new and revamped products for businesses of all sizes over the last 12 months, and the upcoming year will see even more time-saving and productivity-enhancing apps for businesses come to market.
Topics: Artificial Intelligence
The holiday season is upon us, and Christmas is just around the corner. The seasonal shopping frenzy kicked off on ‘Black Friday,” picked up steam on “Cyber Monday,” and continues all the way till Christmas eve.
CRMs Enable a Personalized, Multichannel Customer Experience
Several surveys over the last few years have shown that almost 9 out of 10 buyers today are willing to pay more for a superior customer experience. A well-designed Customer Relationship Management system (CRM) will enable you to deliver an individualized customer experience to every customer, allowing you to develop customer loyalty and virtually guarantee repeat business.