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Digital Disruption from EX²

Machine Learning Taking Personalization to a New Level

By Lisa Carolan

Modern retailing means collecting enough data on customers so you can offer her a truly personalized buying experience. Both research and real-world experience have made it clear that cookie-cutter customer experiences will not lead to strong enough sales growth no matter how great the product is. The new Golden Rule of marketing is: “Use personalization to create an ideal customer experience, because customers are much more likely to buy when shopping is enjoyable.”

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Topics: Machine Learning

New Technologies Will Boost Business Productivity in 2019

By Krishna Murthy

Every year brings new developments in the information technology sector, and 2019 will be no exception. Hardware and software producers introduced a slew of new and revamped products for businesses of all sizes over the last 12 months, and the upcoming year will see even more time-saving and productivity-enhancing apps for businesses come to market.

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Topics: Artificial Intelligence

When You Do and Don’t Need a Native App

By Lisa Carolan

According to a recent report from eMarketer, Americans spend almost 25 hours a day on using their mobile devices. This means a carefully crafted mobile strategy is increasingly vital to the growth of a business today.

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Topics: Development

How Online Retailers Are Gearing Up for the Holidays

By Lisa Carolan

The holiday season is upon us, and Christmas is just around the corner. The seasonal shopping frenzy kicked off on ‘Black Friday,” picked up steam on “Cyber Monday,” and continues all the way till Christmas eve.

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Topics: eCommerce

A Well-Designed CRM Helps You Deliver the Ideal Customer Experience

By Lisa Carolan

CRMs Enable a Personalized, Multichannel Customer Experience
Several surveys over the last few years have shown that almost 9 out of 10 buyers today are willing to pay more for a superior customer experience. A well-designed Customer Relationship Management system (CRM) will enable you to deliver an individualized customer experience to every customer, allowing you to develop customer loyalty and virtually guarantee repeat business.

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Topics: CRM

The Benefits of Onshore vs. Nearshore vs. Offshore, and Which is Best for Your Business

By Lisa Carolan

It used to be a relatively simple cost-benefit analysis to determine whether outsourcing various non-essential business processes was wise or not. If you were reducing costs and the new business processes got the job done as well as the older (expensive) processes, then it was pretty much a no-brainer.

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Topics: Nearshore

Understanding CRM Buzzwords and Jargon

By Lisa Carolan

The way businesses touch and interact with customers is expanding. Digital and social channels, especially, give a business massive amounts of data about customer interactions. But how to manage all of this information, and how to decide which data is important to driving your business? A CRM (Customer Relationship Management) system is a key tool to help 21st century businesses understand and react to their customers.

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Topics: CRM

AI Transforming the Manufacturing Industry with “Intelligent Design”

By Krishna Murthy

Manufacturers across a broad range of sectors are finding that artificial intelligence (AI) systems can benefit their firms in a variety of ways. In the manufacturing section, most of the early AI systems were intended to help design optimal manufacturing processes, and to increase operational efficiencies at large factories, chemical plants, and refineries.

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Topics: Artificial Intelligence

AI Turbocharges the Digital Transformation of the Retail Industry

By Krishna Murthy

Artificial intelligence with practical, everyday applications is no longer the stuff of science fiction. AI is already being employed by thousands of businesses of all sizes today to help them do business faster and less expensively or to develop an edge over the competition.

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Topics: Artificial Intelligence

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