The EX Squared Solutions Blog

Web Analytics: Turning Data into Products/Profits

July 14, 2016 | Posted by Lisa Carolan

Companies are drowning in data. As of 2011, IDC reported that big-data creation and replication would reach almost 1.8 trillion gigabytes.

That number could easily double every year; data is coming in from the Web, smartphones, inbound and outbound marketing, customer emails, opt-in programs such as loyalty programs, in-store transactions, and a variety of other touch points.

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Topics: Big Data, Web Analytics

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