EX Squared Solutions invites you to visit us at the South by Southwest (SXSW) Interactive Festival -- we’ll be at trade show Booth 420 (two aisles from the NextStage). This annual gathering of new ideas and educational panels highlights the world’s newest emerging technologies, and gives industry professionals an opportunity to network and build relationships. Located in the heart of downtown, SXSW Interactive transforms the Austin Convention Center into a marketplace of technology ideas for visitors from across the globe, showcasing what’s next in the tech industry. We’re joining the festival once again to showcase our expertise creating state-of-the-art technology solutions to transform your business.
During the great outsourcing migration at the start of the millennium, it seemed every company wanted to be first on the bandwagon to source technical development and quality assurance teams from Eastern Europe and Southeast Asia. It was relatively easy to find teams with specialized skillsets, such as expertise in developing touchscreen apps or natural-user interfaces. The low overhead promised massive savings over hiring domestically, but with few exceptions, outsourcing so far offshore failed to manifest the piles of money companies were expecting. Nowhere in the world was there as skilled a workforce working for lower wages — so what went wrong?
Outsourcing has technically been an acceptable business practice since ancient times, when certain artisans hired others to produce all or part of their products' components. Offshoring for IT projects, however, began to gain wider acceptance in the late 1990s as companies launched accelerated (and often belated) programs to address the upcoming issues associated with Y2K and to take advantage of the so-called "dot-com" bubble to harness what seemed to be limitless opportunities to embrace modern technology.
Often, the best way to maximize the potential offered by technological advances is to choose a technology partner. This can be especially important for marketing; modern marketers need all of the advantages that technology can offer to compete in what is now a competitive, global arena.