The EX Squared Solutions Blog

What’s New in Sitecore 8.1

December 7, 2015 | Posted by Lisa Carolan

Over the last decade, the move to digital has given greater power to consumers. They are using more channels than before, conducting more research on products and brands, spending more time discussing their experiences online, and they now have more access to competing brands. They also have higher expectations - if you cannot give them the level of service they demand, they will look for someone who can.

In this mobile, always-on environment, simply communicating with your customers is not enough. You need to offer each customer the most personalized, relevant and engaging experience possible. You need to take into account where, when and how your customers interact with you. This is typically referred to as context marketing.

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Topics: customer engagement, Customer Experience, Sitecore 8.1

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