The EX Squared Solutions Blog

Thriving in the Age of Me-Commerce

November 17, 2014 | Posted by April Rios

Few things are certain in the world of retailers, but one fact is inescapable: Customers are going to continue to become more demanding even as their habits change. Customers are no longer satisfied with a "cookie-cutter" approach to retail. They are not interested in why Jane Doe should buy an item -- they want to know why the item is perfect for them. Nor are they interested in whether a retailer has thousands of products -- they are only interested in whether the retailer has the product they want.

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Topics: responsive web design, e-commerce website

4 Tips for Effective Website Error Messaging

September 25, 2014 | Posted by April Rios

It would be hard to find anyone who has not encountered a "404" message if the individual has spent more than a few minutes surfing the web. No matter how much importance you place on making sure your website makes a great first impression, things will happen that are beyond your control, making it inevitable that visitors will occasionally encounter an error message.

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Topics: responsive web design

Making the Best First Impression on Your Website

August 5, 2014 | Posted by Adam Graham

It can take visitors less than one second to reach an initial impression of your website, and less than three seconds to decide whether to stay or move on, according to a study conducted by the Missouri University of Science and Technology. Unless you can keep visitors engaged once they are at your site, there is little chance that they will receive your message or make an online purchase. It is therefore of critical importance to make the best first impression possible.

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Topics: design, responsive web design

Designing for Phablets

July 28, 2014 | Posted by Adam Graham

It seems that every time web developers become proficient at creating sites that will render correctly on any device, the industry releases yet another type of device that requires changing design strategies. Such is the case with the phablet. (For the uninitiated, a phablet is a device that combines the features of a smartphone with a tablet, and is between the two devices in terms of overall size and screen size.)

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Topics: responsive web design, responsive design, User Experience Design

Cutting the Cord: Technology is Moving to Smart Devices

June 30, 2014 | Posted by April Rios

It seems that every year, a new technology is touted as "the next big thing," Occasionally, these technologies are an epic fail -- think Warner's Qube or the Net PC -- but more often, they are true game changers. Technological advances have had a major impact on how companies do business as well as how they market to their customers. For example, iBeacons offer new ways to market to a targeted customer, and mobile apps have had an even greater impact.

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Topics: Best Practices for User Experience, responsive web design, responsive design

Ensuring Your Metro Web Design Paints a Beautiful Picture

May 21, 2014 | Posted by Adam Graham

Metro-style designs have the potential to be sleek, beautiful pages. However, just like city metro vehicles can be shiny and attractive or dented and rusty, a metro site can be poorly planned and offer unsatisfactory results, or it can be well-planned and executed and provide a consistent user interface. When planning a metro design, there are certain key points to consider.

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Topics: Best Practices, responsive web design, responsive design

Managing Your Responsive Website Across Devices of All Screen Sizes

March 19, 2014 | Posted by April Rios

Every business that wants to gain competitive advantage needs to be fully aware of the importance of populating online channels with meaningful content for a particular target market. But this no longer means setting up a simple Wordpress website and hoping that your content reaches the right people. 

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Topics: responsive web design, responsive design, responsive usability, responsive css

How technology plays a vital role in the Buyer 2.0 model

March 13, 2014 | Posted by April Rios

In recent years, there has been a major shift in the way that consumers and brands interact. The traditional model of purchasing advertising space in a newspaper or magazine in the hope that 1 consumer out of 100 will be motivated enough to make a purchase based on this promotional method is disappearing – and fast. The rise of the online world has created a new sales model called Buyer 2.0.

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Topics: builder website design, responsive web design

What are the unique considerations and pitfalls of responsive design

January 13, 2014 | Posted by Adam Graham

As the global online community continues to use mobile and tablet devices when conducting business and personal activities, it is becoming increasingly important to design websites with responsive usability in mind. According to a report by GlobalWebIndex, tablet ownership increased by 282% from Q1 2011 to Q1 2013, while desktop ownership decreased by 2006 from April 2006 to April 2012. A separate study from Juniper Research has reported that smartphone purchases have increased by 50% from Q3 2012 to Q3 2013.

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Topics: responsive web design, responsive design, responsive usability, responsive css

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