The EX Squared Solutions Blog

Designing for Phablets

July 28, 2014 | Posted by Adam Graham

It seems that every time web developers become proficient at creating sites that will render correctly on any device, the industry releases yet another type of device that requires changing design strategies. Such is the case with the phablet. (For the uninitiated, a phablet is a device that combines the features of a smartphone with a tablet, and is between the two devices in terms of overall size and screen size.)

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Topics: responsive web design, responsive design, User Experience Design

Cutting the Cord: Technology is Moving to Smart Devices

June 30, 2014 | Posted by April Rios

It seems that every year, a new technology is touted as "the next big thing," Occasionally, these technologies are an epic fail -- think Warner's Qube or the Net PC -- but more often, they are true game changers. Technological advances have had a major impact on how companies do business as well as how they market to their customers. For example, iBeacons offer new ways to market to a targeted customer, and mobile apps have had an even greater impact.

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Topics: Best Practices for User Experience, responsive web design, responsive design

Ensuring Your Metro Web Design Paints a Beautiful Picture

May 21, 2014 | Posted by Adam Graham

Metro-style designs have the potential to be sleek, beautiful pages. However, just like city metro vehicles can be shiny and attractive or dented and rusty, a metro site can be poorly planned and offer unsatisfactory results, or it can be well-planned and executed and provide a consistent user interface. When planning a metro design, there are certain key points to consider.

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Topics: Best Practices, responsive web design, responsive design

Managing Your Responsive Website Across Devices of All Screen Sizes

March 19, 2014 | Posted by April Rios

Every business that wants to gain competitive advantage needs to be fully aware of the importance of populating online channels with meaningful content for a particular target market. But this no longer means setting up a simple Wordpress website and hoping that your content reaches the right people. 

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Topics: responsive web design, responsive design, responsive usability, responsive css

Responsive Design: Additional Thoughts & Considerations

February 24, 2014 | Posted by Adam Graham

When redesigning your site for responsive behavior, allowing it to adapt to various screen sizes and types of web-accessible platforms, there are a number of things to keep in mind. While we covered several of these in our previous article on the topic, here are a few more to help you make your site that much better:

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Topics: responsive design

Designing Your Central Marketing Hub

February 7, 2014 | Posted by Adam Graham

Implementing a quality Enterprise Content Management system is a key to coordinating marketing content and communications.

As long as businesses have been on the Internet they have generated endless email. The age of social media has added another level of complexity to corporate marketing efforts.

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Topics: responsive design

What are the unique considerations and pitfalls of responsive design

January 13, 2014 | Posted by Adam Graham

As the global online community continues to use mobile and tablet devices when conducting business and personal activities, it is becoming increasingly important to design websites with responsive usability in mind. According to a report by GlobalWebIndex, tablet ownership increased by 282% from Q1 2011 to Q1 2013, while desktop ownership decreased by 2006 from April 2006 to April 2012. A separate study from Juniper Research has reported that smartphone purchases have increased by 50% from Q3 2012 to Q3 2013.

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Topics: responsive web design, responsive design, responsive usability, responsive css

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