The EX Squared Solutions Blog

Repeat Purchase Strategies for eCommerce: Keep Them Coming Back and Buying More

October 4, 2016 | Posted by Lisa Carolan

Repeat customers are the goal of every business. Acquiring a new customer can cost up to six times as much as retaining an existing customer. However, the big payoff can come in the amount that repeat customers spend. Recent studies indicate that a second-time buyer spends up to three times as much as a first-time buyer, and customers making three or more purchases spend as much as five times as much as a new customer.

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Topics: Repeat Purchase Strategies, eCommerce

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