The EX Squared Solutions Blog

Just Being Data-Driven Is Not Good Enough!

June 24, 2016 | Posted by Lisa Carolan

Companies today amass more data than ever before, and a digital transformation tends to increase the amount of data collected. Due in part to the volume of data that most companies have accumulated, marketers are urged to be more data-driven if they want to achieve the best results for their efforts. However, many businesses do not realize that it is no longer enough to be data-driven. Databases are not adequate substitutes for truly knowing your customers.

 

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Topics: Knowledge Management

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