First came home shopping via radio and cable television, and then came the Internet and online retailers. Modern shoppers suddenly discovered the convenience of ordering a product from the comfort of home, even at 3 a.m.
As most retailers will freely admit, one of the more difficult aspects of pleasing customers is keeping up with their constantly changing desires. Consumers can be fickle; a brand or product that sold faster than retailers could stock their shelves last week may gather dust this week. Customers who were once reluctant to make purchases online have become increasingly more comfortable with the process. Shoppers who could not imagine using a mobile phone to place an order a decade ago are now conducting research, comparing pricing and purchasing items with their mobile devices.
The use of kiosks has increased dramatically over the last 20 years. The increase has been driven in part by declining costs, but more and more companies are recognizing the potential kiosks have for enhancing customer experience and increasing sales. Kiosks offer a variety of ways to improve your business, such as dispensing products, delivering a marketing campaign or facilitating online shopping. However, delivering the best experience for the user depends on selecting the proper hardware. There is no need to buy the most expensive of each item, but it is important to choose the ones that will make the best combination for your needs.
Interactive kiosks are transforming the way that businesses interact with consumers in order to promote a consumer message, create enhanced brand engagement, or execute a transaction. In comparison with signage and video displays, kiosks provide far greater flexibility and opportunity for innovation, and at EX2 we believe that every company should be thinking about integrating the kiosk user experience into their business practice.