The EX Squared Solutions Blog

5 Ways Brick-And-Mortar Stores Can Beat Online Retailers

September 23, 2014 | Posted by Adam Graham

First came home shopping via radio and cable television, and then came the Internet and online retailers. Modern shoppers suddenly discovered the convenience of ordering a product from the comfort of home, even at 3 a.m.

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Topics: e-commerce website, kiosk development

Make Technology Your Strength, Not Your Achilles Heel

September 15, 2014 | Posted by Adam Graham

As most retailers will freely admit, one of the more difficult aspects of pleasing customers is keeping up with their constantly changing desires. Consumers can be fickle; a brand or product that sold faster than retailers could stock their shelves last week may gather dust this week. Customers who were once reluctant to make purchases online have become increasingly more comfortable with the process. Shoppers who could not imagine using a mobile phone to place an order a decade ago are now conducting research, comparing pricing and purchasing items with their mobile devices.

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Topics: e-commerce website, kiosk development, Technology Strategy Consulting

Selecting the Right Kiosk Hardware

August 19, 2014 | Posted by April Rios

The use of kiosks has increased dramatically over the last 20 years. The increase has been driven in part by declining costs, but more and more companies are recognizing the potential kiosks have for enhancing customer experience and increasing sales. Kiosks offer a variety of ways to improve your business, such as dispensing products, delivering a marketing campaign or facilitating online shopping. However, delivering the best experience for the user depends on selecting the proper hardware. There is no need to buy the most expensive of each item, but it is important to choose the ones that will make the best combination for your needs.

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Topics: User Experience Design, kiosk development, kiosk user experience

Why Your Business Needs to Be Thinking about Kiosks Now

January 20, 2014 | Posted by Adam Graham

Self-service_kioskInteractive kiosks are transforming the way that businesses interact with consumers in order to promote a consumer message, create enhanced brand engagement, or execute a transaction. In comparison with signage and video displays, kiosks provide far greater flexibility and opportunity for innovation, and at EX2 we believe that every company should be thinking about integrating the kiosk user experience into their business practice.

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Topics: kiosk development, kiosk user experience

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