The EX Squared Solutions Blog

Why Content Management Systems are a Vital Part of Providing an Omnichannel Experience

May 8, 2015 | Posted by Adam Graham

Today's consumers have more freedom to choose how to interact with businesses than ever before. Smartphones, desktop computers, tablets, kiosks, wearable tech and laptops are just some of the options consumers can choose to conduct research, make purchases or discuss a company's products, customer service or brand reputation. It has become increasingly common for customers to jump between devices as they progress through the various steps of their journeys from mild interest in a product to completing its purchase.

However, customers demand an experience that is engaging as well as seamless when they switch from one channel to another. This is where an effective content management system can help. Content management systems were once little more than a tool to make it easier to upload images and text. Over time, however, they have evolved to become the foundation upon which all Internet-enabled processes are built.

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Topics: CMS System, Content Management System, Enterprise CMS, CMS Solution, CMS Implementation, CMS, sitecore cms, Kentico CMS

Why Gulf Coast Power Association Chose Kentico CMS

June 22, 2012 | Posted by Krystal Berzoza

Gulf Coast Power Association is a regional electric power trade organization serving Texas and the gulf coast. GCPA was in need of a Content Management System (CMS) that is easy to use, flexible to support their business at an affordable cost. A solid eCommerce delivery platform with the flexibility to meet their business processes was central to their CMS provider selection.

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Topics: CMS Implementation, Kentico CMS, GCPA

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