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The EX Squared Solutions Blog

5 Things Marketers Must Know About Complying with GDPR

By Lisa Carolan

With the FTC investigation into Facebook’s privacy practices, it’s clear that privacy directives must be carefully adhered to whenever a business might have access to customer Personally Identifiable Information (PII). As companies scramble to maintain trust with their target audiences, one of the challenges for marketers is gaining clarity on how the six primary directives will impact marketing efforts. 

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Topics: Digital Transformation, GDPR

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