The EX Squared Solutions Blog

Data Driven Experiential Marketing Leads to Customer Advocacy

June 22, 2016 | Posted by Lisa Carolan

Consumers are subjected to a steady barrage of marketing messages every day. Whenever they perform an online search, visit their social page, read a magazine, drive to work or watch a television program, they are exposed to advertisements competing for their attention.

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Topics: customer engagement, customer engagement metrics, experiential marketing

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