The EX Squared Solutions Blog

Thriving in the Age of Me-Commerce

November 17, 2014 | Posted by April Rios

Few things are certain in the world of retailers, but one fact is inescapable: Customers are going to continue to become more demanding even as their habits change. Customers are no longer satisfied with a "cookie-cutter" approach to retail. They are not interested in why Jane Doe should buy an item -- they want to know why the item is perfect for them. Nor are they interested in whether a retailer has thousands of products -- they are only interested in whether the retailer has the product they want.

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Topics: responsive web design, e-commerce website

5 Ways Brick-And-Mortar Stores Can Beat Online Retailers

September 23, 2014 | Posted by Adam Graham

First came home shopping via radio and cable television, and then came the Internet and online retailers. Modern shoppers suddenly discovered the convenience of ordering a product from the comfort of home, even at 3 a.m.

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Topics: e-commerce website, kiosk development

Make Technology Your Strength, Not Your Achilles Heel

September 15, 2014 | Posted by Adam Graham

As most retailers will freely admit, one of the more difficult aspects of pleasing customers is keeping up with their constantly changing desires. Consumers can be fickle; a brand or product that sold faster than retailers could stock their shelves last week may gather dust this week. Customers who were once reluctant to make purchases online have become increasingly more comfortable with the process. Shoppers who could not imagine using a mobile phone to place an order a decade ago are now conducting research, comparing pricing and purchasing items with their mobile devices.

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Topics: e-commerce website, kiosk development, Technology Strategy Consulting

Solving the Question of Whether Landing Pages are Better than Microsites

September 2, 2014 | Posted by Krishna Murthy

Lively discussions often occur between marketers on the topic of whether landing pages or microsites are the better choice. These discussions sometimes become heated as proponents of each debate the merits of their own choice and the shortcomings of the alternative. What is often missed, however, is that landing pages and microsites are not interchangeable -- each is designed to serve specific marketing functions. Therefore, it is more important to define the purpose for which the landing page or microsite will be used.

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Topics: builder website design, e-commerce website

How to Keep The Maintenance Costs of Your E-Commerce Site Down

January 7, 2014 | Posted by Krishna Murthy

A professionally developed e-commerce site can provide a lucrative revenue stream but the development of a successful e-commerce site can also have substantial maintenance costs.

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Topics: maintenance costs, e-commerce website

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