The EX Squared Solutions Blog

The Goldmine of Business Intelligence

December 1, 2015 | Posted by Lisa Carolan

The term "big data" has been popping up all over the tech world in recent years. However, it has only recently begun to be accepted as an important concept for marketing professionals, who tended to be a bit more unsure of just how they could use big data to produce results. Thanks to the brave pioneers who blazed the trail, the union of big data and marketing has become much more accepted as a feasible way to make themarketer’s job easier while enhancing customer relations and improving profitability.

Even those who have embraced big data, however, frequently have no idea of just how "big" the data actually is. There are 2.5 quintillion — 2,500,000,000 million — bytes of data generated every day. Furthermore, more than 90 percent of the total online data in existence today has been generated since 2013, and much of it is coming from social networks. Obviously, there is a wealth of information contained in the data, but the problem of filtering and funneling this data explosion remains an issue for most organizations.

This is where social-performance software or SPS, comes in handy. The exponential growth of big data has naturally inspired software developers to create ways to help businesses garner valuable intelligence from the data they collect. This new species of software is geared to provide the following benefits:

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Topics: data warehouse, data aggregation, Big Data

Using Big Data to Enhance Your Customers' Experience

April 3, 2015 | Posted by Adam Graham

The term "big data" implies far more than just a lot of data. It is also more than just data sets that are too large for conventional tools to manage, analyze and capture. Big data gives you access to data that is arriving via new streams, such as data collected from social channels, devices connected to the "Internet of Things," online browsing histories, interactive kiosks and GPS locators.

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Topics: data warehouse, data aggregation

4 Real-time Data Warehousing Best Practices

February 10, 2015 | Posted by April Rios

Real-time data can provide many benefits to businesses as well as their customers. In the past, data warehouses could only provide information on past events, with the age of the data dependent upon the frequency with which the warehouse was updated. Real-time processing means that the data warehouse is updated continuously. Although this provides a more current picture of the data, real-time processing presents a variety of issues for data warehouse management. Following certain best practices -- in addition to following the routine steps for ensuring successful deployment of any new technology -- can help meet the challenges associated with updating data in real-time.

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Topics: data warehouse

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