The EX Squared Solutions Blog

The Goldmine of Business Intelligence

December 1, 2015 | Posted by Lisa Carolan

The term "big data" has been popping up all over the tech world in recent years. However, it has only recently begun to be accepted as an important concept for marketing professionals, who tended to be a bit more unsure of just how they could use big data to produce results. Thanks to the brave pioneers who blazed the trail, the union of big data and marketing has become much more accepted as a feasible way to make themarketer’s job easier while enhancing customer relations and improving profitability.

Even those who have embraced big data, however, frequently have no idea of just how "big" the data actually is. There are 2.5 quintillion — 2,500,000,000 million — bytes of data generated every day. Furthermore, more than 90 percent of the total online data in existence today has been generated since 2013, and much of it is coming from social networks. Obviously, there is a wealth of information contained in the data, but the problem of filtering and funneling this data explosion remains an issue for most organizations.

This is where social-performance software or SPS, comes in handy. The exponential growth of big data has naturally inspired software developers to create ways to help businesses garner valuable intelligence from the data they collect. This new species of software is geared to provide the following benefits:

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Topics: data warehouse, data aggregation, Big Data

Garbage In, Garbage Out: How the Quality of Your Data Affects the Success of Your Digital Marketing

August 18, 2015 | Posted by Adam Graham

It has never been easier for marketers to compile massive amounts of data about their customers. Properly mined, this information can provide you with a wealth of new opportunities. However, if you have bad data, you will have poor results. At best, you will obtain low conversion rates. At worst, you can destroy existing relationships or anger potential customers. 

Modern consumers are barraged with messages every time they venture online. They must wade through emails that are sent daily, ads that block the page view until the visitor clicks on them, pop-ups that demand attention and banner ads that can sometimes take longer to load than the content the visitor wants to see. They are receiving automated texts on their cell phones and posts from companies on their personal Facebook pages. 

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Topics: Enterprise CMS, CMS Solution, data aggregation

Using Big Data to Enhance Your Customers' Experience

April 3, 2015 | Posted by Adam Graham

The term "big data" implies far more than just a lot of data. It is also more than just data sets that are too large for conventional tools to manage, analyze and capture. Big data gives you access to data that is arriving via new streams, such as data collected from social channels, devices connected to the "Internet of Things," online browsing histories, interactive kiosks and GPS locators.

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Topics: data warehouse, data aggregation

4 Real-time Data Aggregation Challenges

December 3, 2014 | Posted by April Rios

The volume of data that businesses can accumulate today is staggering. The information can provide a level of business intelligence that was only dreamed of two or three decades ago. However, a traditional data warehouse can only provide hindsight -- what happened a few hours ago, yesterday or (in some cases) last week. In a competitive economy, businesses need access to data as quickly as possible, and mastering real-time data is one aspect of making technology a strength rather than a weakness. Many enterprises have already begun moving to real-time data aggregation to improve the speed with which data becomes available -- but the process is not without challenges.

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Topics: data aggregation

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