The EX Squared Solutions Blog

What the New Microsoft Dynamics Will Do For Marketers

December 18, 2015 | Posted by Lisa Carolan

Marketing professionals need to offer engaging customer experiences across all channels. They also need an understanding of the impact their marketing investments are making.

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Topics: CMS System, ex2 solutions, CMS, News, Big Data, data

7 Tips for Using Marketing Automation to Improve the Customer Experience

December 11, 2015 | Posted by Lisa Carolan

Marketing used to be easier. At the time, all you had to do was place a few print ads, buy a couple spots on radio or television, put up some billboards, or mail out flyers addressed to "Occupant." Then you could relax and wait for the orders to arrive, and in a few weeks or months, you could calculate your return on your advertising investment.

Those days are gone even if you still incorporate some of the "old-school" methods in your marketing strategy. Today, you are competing in a global economy. Your competition — and your customers — have embraced the digital world, and you have little choice but to follow suit.

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Topics: CMS System, CMS, Big Data, data

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