The EX Squared Solutions Blog

Are you driving customer engagement through CRM gamification?

July 1, 2016 | Posted by Lisa Carolan

Marketers have known for years that an engaged customer tends to be a loyal customer. Loyal customers are more likely to make return visits, and their average purchases tend to be higher than the purchases made by first-time buyers. The most common method used by companies to encourage customer loyalty is to buy it through reward points, members-only sales or other financial incentives. While such loyalty programs worked for many retailers in the past, today's customers want more.


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Topics: CRM Gamification

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