The EX Squared Solutions Blog

How Context Marketing Has Helped Amazon Succeed

January 12, 2018 | Posted by Lisa Carolan

Legacy marketing tactics that require interrupting and refocusing the consumer have been supplanted by context marketing. In the digital age, it is the context of interactions that determines how people respond to your actual product and your marketing message. Context marketing is founded on trust building while being non-intrusive in ways that engage customers on their own terms.

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Topics: Content Vs. Context, Context Marketing

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