The EX Squared Solutions Blog

Is Content Still King or Has Context Claimed the Throne?

December 9, 2016 | Posted by Lisa Carolan

For years, marketing gurus have been proclaiming that content is king. That three-word phrase returns almost 3 million results when entered into a search engine although not every site returned supports the concept. Nevertheless, it appears that marketers have ta
ken the message to heart; according to one source, enough content is produced during every 48-hour period to equal all of the content produced since the dawn of time. Wading through the sea of available content is a bit like thumbing through a 500-page novel to locate a single line that you vaguely remember but want to quote in its entirety. Most of what you are reading is so irrelevant to your current mission that you become annoyed and frustrated — much like your customers if you present them with a mountain of content that is not relevant to their current needs.

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Topics: Content Management Solution, Content Vs. Context

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