<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=273116&amp;fmt=gif">

Digital Disruption from EX²

What Is Right for You? CMS, ECMS or WCMS

By Lisa Carolan

The term "content management" is difficult to pin down. There are many differences between content types and management purposes, which in turn has spawned different terminologies that muddy the water for marketers in terms of which to use and how to use it.  

Read More

Topics: Content Vs. Context, CMS, Content Management Systems

How Context Marketing Has Helped Amazon Succeed

By Lisa Carolan

Legacy marketing tactics that require interrupting and refocusing the consumer have been supplanted by context marketing. In the digital age, it is the context of interactions that determines how people respond to your actual product and your marketing message. Context marketing is founded on trust building while being non-intrusive in ways that engage customers on their own terms.

Read More

Topics: Content Vs. Context, Digital Marketing

How Machine Learning Can Deliver Contextual Insights for Effective Brand Experiences

By Lisa Carolan

While terms like “digital transformation” are firmly entrenched in the zeitgeist of the marketing world, its true expression as a means of taking prospects further down the sales funnel from awareness to consideration is far more nebulous. The ability for marketers to gather and use data to create meaningful, personalized brand experiences has traditionally been at the expense of context.

Read More

Topics: Machine Learning, Content Vs. Context, Best Practices for User Experience

Is Content Still King or Has Context Claimed the Throne?

By Lisa Carolan

For years, marketing gurus have been proclaiming that content is king. That three-word phrase returns almost 3 million results when entered into a search engine although not every site returned supports the concept. Nevertheless, it appears that marketers have ta
ken the message to heart; according to one source, enough content is produced during every 48-hour period to equal all of the content produced since the dawn of time. Wading through the sea of available content is a bit like thumbing through a 500-page novel to locate a single line that you vaguely remember but want to quote in its entirety. Most of what you are reading is so irrelevant to your current mission that you become annoyed and frustrated — much like your customers if you present them with a mountain of content that is not relevant to their current needs.

Read More

Topics: Content Vs. Context, CMS

Want To know more?

Ask how EX Squared can modernize your business processes and accelerate growth in your industry. Contact us for a fast and free consultation.
X