The EX Squared Solutions Blog

What the New Microsoft Dynamics Will Do For Marketers

December 18, 2015 | Posted by Lisa Carolan

Marketing professionals need to offer engaging customer experiences across all channels. They also need an understanding of the impact their marketing investments are making.

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Topics: CMS System, ex2 solutions, CMS, News, Big Data, data

7 Tips for Using Marketing Automation to Improve the Customer Experience

December 11, 2015 | Posted by Lisa Carolan

Marketing used to be easier. At the time, all you had to do was place a few print ads, buy a couple spots on radio or television, put up some billboards, or mail out flyers addressed to "Occupant." Then you could relax and wait for the orders to arrive, and in a few weeks or months, you could calculate your return on your advertising investment.

Those days are gone even if you still incorporate some of the "old-school" methods in your marketing strategy. Today, you are competing in a global economy. Your competition — and your customers — have embraced the digital world, and you have little choice but to follow suit.

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Topics: CMS System, CMS, Big Data, data

Best Tips for Connecting with Customers Using Social Media

November 11, 2015 | Posted by Lisa Carolan

It should come as no surprise to seasoned marketers that the best results are achieved if they deliver messages when, where and how their audience will be most receptive. Today, your customers are taking to social media sites in ever-increasing numbers. They expect to find that your brand has an active social presence, and they want to connect with your brand on these channels. 

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Topics: CMS System, Enterprise CMS, CMS Solution

6 Tips for Making a Sitecore Implementation Easy

October 23, 2015 | Posted by Lisa Carolan

As a marketing professional, you are undoubtedly aware that the landscape has changed rapidly in recent years. Consumer expectations have increased dramatically, especially when it is necessary to leverage technology to deliver the kind of engaging, personalized experience they demand. Choosing the right technology can be daunting, and it may make little difference if the implementation is poor or users fail to adopt it. Although Sitecore can be an effective and powerful marketing technology, it — like every other tool at your disposal — must be implemented properly and used correctly to achieve the desired results.

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Topics: CMS System, Enterprise CMS, CMS Solution, CMS Implementation, CMS, sitecore cms

Why Content Management Systems are a Vital Part of Providing an Omnichannel Experience

May 8, 2015 | Posted by Adam Graham

Today's consumers have more freedom to choose how to interact with businesses than ever before. Smartphones, desktop computers, tablets, kiosks, wearable tech and laptops are just some of the options consumers can choose to conduct research, make purchases or discuss a company's products, customer service or brand reputation. It has become increasingly common for customers to jump between devices as they progress through the various steps of their journeys from mild interest in a product to completing its purchase.

However, customers demand an experience that is engaging as well as seamless when they switch from one channel to another. This is where an effective content management system can help. Content management systems were once little more than a tool to make it easier to upload images and text. Over time, however, they have evolved to become the foundation upon which all Internet-enabled processes are built.

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Topics: CMS System, Content Management System, Enterprise CMS, CMS Solution, CMS Implementation, CMS, sitecore cms, Kentico CMS

Game Engines are Serious Business

June 11, 2014 | Posted by April Rios

The traditional architectural visualization industry developed to produce animated and still images for business applications. Game engines were developed for a similar purpose -- to create interactive images that would engage players through entertaining scenarios. Today, shoppers appreciate companies that harness technology to create an immersive experience. For businesses who want to create innovative graphical representations that attract and hold the interest of those who view them, there are advantages to using game engines as a starting point.

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Topics: CMS System, CMS, Content Management Solution

SharePoint 2013: Common Implementation Pitfalls

May 14, 2014 | Posted by April Rios

Current technology offers businesses a variety of ways to empower their marketing departments. Implementing a SharePoint solution is one method. Not only can a well-developed, properly implemented SharePoint app provide solutions to marketing needs, but it also can prove beneficial to all departments in myriad ways. However, if you are planning to implement a SharePoint solution, there are certain pitfalls you need to avoid.

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Topics: CMS System, Content Management System, Enterprise CMS

SharePoint 2013 Lets You Customize Your Viewing Experience

May 5, 2014 | Posted by April Rios

The quality of the information contained in your database, the innovative ideas your team members have and your commitment to be more productive without incurring additional labor expenses can all become meaningless without a means of viewing and sharing information. SharePoint as an ECM tool offers a variety of ways to view information that can be adapted to each user's specific needs.

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Topics: CMS System, Content Management System, CMS Solution, CMS Implementation, Content Management Solution, sharepoint 2013

Why We are Excited about the Release of Sitecore 7

May 24, 2013 | Posted by Michael Ranalli
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Topics: CMS System, Enterprise CMS, EX Squared, CMS Solution, User Experience Design, Sitecore 7

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