The EX Squared Solutions Blog

Advantages of Integrating Sitecore and Microsoft Dynamics CRM

November 6, 2015 | Posted by Lisa Carolan

Integrating Sitecore and Microsoft Dynamics CRM can give marketers access to tools to make their jobs easier while providing benefits to front-line employees. From this integration, you can gain detailed knowledge from customer visits to your website, as well as create new contacts and leads that you can leverage to target different visitor segments. 

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Topics: Enterprise CMS, CMS Implementation, sitecore cms

6 Tips for Making a Sitecore Implementation Easy

October 23, 2015 | Posted by Lisa Carolan

As a marketing professional, you are undoubtedly aware that the landscape has changed rapidly in recent years. Consumer expectations have increased dramatically, especially when it is necessary to leverage technology to deliver the kind of engaging, personalized experience they demand. Choosing the right technology can be daunting, and it may make little difference if the implementation is poor or users fail to adopt it. Although Sitecore can be an effective and powerful marketing technology, it — like every other tool at your disposal — must be implemented properly and used correctly to achieve the desired results.

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Topics: CMS System, Enterprise CMS, CMS Solution, CMS Implementation, CMS, sitecore cms

Why Content Management Systems are a Vital Part of Providing an Omnichannel Experience

May 8, 2015 | Posted by Adam Graham

Today's consumers have more freedom to choose how to interact with businesses than ever before. Smartphones, desktop computers, tablets, kiosks, wearable tech and laptops are just some of the options consumers can choose to conduct research, make purchases or discuss a company's products, customer service or brand reputation. It has become increasingly common for customers to jump between devices as they progress through the various steps of their journeys from mild interest in a product to completing its purchase.

However, customers demand an experience that is engaging as well as seamless when they switch from one channel to another. This is where an effective content management system can help. Content management systems were once little more than a tool to make it easier to upload images and text. Over time, however, they have evolved to become the foundation upon which all Internet-enabled processes are built.

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Topics: CMS System, Content Management System, Enterprise CMS, CMS Solution, CMS Implementation, CMS, sitecore cms, Kentico CMS

SharePoint 2013 Lets You Customize Your Viewing Experience

May 5, 2014 | Posted by April Rios

The quality of the information contained in your database, the innovative ideas your team members have and your commitment to be more productive without incurring additional labor expenses can all become meaningless without a means of viewing and sharing information. SharePoint as an ECM tool offers a variety of ways to view information that can be adapted to each user's specific needs.

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Topics: CMS System, Content Management System, CMS Solution, CMS Implementation, Content Management Solution, sharepoint 2013

Why Gulf Coast Power Association Chose Kentico CMS

June 22, 2012 | Posted by Krystal Berzoza

Gulf Coast Power Association is a regional electric power trade organization serving Texas and the gulf coast. GCPA was in need of a Content Management System (CMS) that is easy to use, flexible to support their business at an affordable cost. A solid eCommerce delivery platform with the flexibility to meet their business processes was central to their CMS provider selection.

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Topics: CMS Implementation, Kentico CMS, GCPA

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