The EX Squared Solutions Blog

Advocate Marketing Technology - The Key To Customer Engagement

February 3, 2016 | Posted by Lisa Carolan

A notable Hebrew quote considers “If I am not for myself, who will be for me?” Unfortunately, many businesses take this literally, devoting a great deal of budgetary and staff resources to tooting their horns. However, this function can be accomplished far more efficiently (and often for free) by satisfied customers.

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Topics: CMS, Marketing Technology

5 Things Your Customers Can Do Better Than You

January 12, 2016 | Posted by Lisa Carolan

Every day you move heaven and earth to be there for your customers, to understand their needs and to satisfy them. Your IT and marketing teams make mighty efforts to crack the secrets of your customers’ needs, wants and hidden desires. 

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Topics: CMS

What the New Microsoft Dynamics Will Do For Marketers

December 18, 2015 | Posted by Lisa Carolan

Marketing professionals need to offer engaging customer experiences across all channels. They also need an understanding of the impact their marketing investments are making.

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Topics: CMS System, ex2 solutions, CMS, News, Big Data, data

7 Tips for Using Marketing Automation to Improve the Customer Experience

December 11, 2015 | Posted by Lisa Carolan

Marketing used to be easier. At the time, all you had to do was place a few print ads, buy a couple spots on radio or television, put up some billboards, or mail out flyers addressed to "Occupant." Then you could relax and wait for the orders to arrive, and in a few weeks or months, you could calculate your return on your advertising investment.

Those days are gone even if you still incorporate some of the "old-school" methods in your marketing strategy. Today, you are competing in a global economy. Your competition — and your customers — have embraced the digital world, and you have little choice but to follow suit.

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Topics: CMS System, CMS, Big Data, data

6 Tips for Making a Sitecore Implementation Easy

October 23, 2015 | Posted by Lisa Carolan

As a marketing professional, you are undoubtedly aware that the landscape has changed rapidly in recent years. Consumer expectations have increased dramatically, especially when it is necessary to leverage technology to deliver the kind of engaging, personalized experience they demand. Choosing the right technology can be daunting, and it may make little difference if the implementation is poor or users fail to adopt it. Although Sitecore can be an effective and powerful marketing technology, it — like every other tool at your disposal — must be implemented properly and used correctly to achieve the desired results.

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Topics: CMS System, Enterprise CMS, CMS Solution, CMS Implementation, CMS, sitecore cms

How to Use Sitecore Digital Marketing System to Secure Quick Wins

May 29, 2015 | Posted by Lisa Carolan

The previous post explained the Customer Experience Maturity Model and its use as an effective marketing tool. Although many marketing professionals are aware that today's customers are increasingly demanding greater control of their purchasing decision, some feel that the CEMM is a long-term, slow and steady, plodding approach. It is true that, hopefully, the CEMM will produce lifetime customers, but it can also be used to secure "quick wins" that pay off in terms of weeks or months, rather than years.

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Topics: CMS

Why Content Management Systems are a Vital Part of Providing an Omnichannel Experience

May 8, 2015 | Posted by Adam Graham

Today's consumers have more freedom to choose how to interact with businesses than ever before. Smartphones, desktop computers, tablets, kiosks, wearable tech and laptops are just some of the options consumers can choose to conduct research, make purchases or discuss a company's products, customer service or brand reputation. It has become increasingly common for customers to jump between devices as they progress through the various steps of their journeys from mild interest in a product to completing its purchase.

However, customers demand an experience that is engaging as well as seamless when they switch from one channel to another. This is where an effective content management system can help. Content management systems were once little more than a tool to make it easier to upload images and text. Over time, however, they have evolved to become the foundation upon which all Internet-enabled processes are built.

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Topics: CMS System, Content Management System, Enterprise CMS, CMS Solution, CMS Implementation, CMS, sitecore cms, Kentico CMS

What has Changed in Sitecore 7.5 -- and Why the Changes are an Improvement

October 16, 2014 | Posted by Lisa Carolan


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Topics: CMS

An Introduction to the Customer Experience Maturity Model

September 8, 2014 | Posted by Lisa Carolan

Businesses have known for decades that it is more profitable to retain a customer than it is to attract a new one. Loyalty programs, "insider" sales and a more personal shopping experience are just some of the methods that have been used in the attempt to make lifetime customers. Organizations that are adept at creating lifetime customers average approximately 9.5 percent more in revenue YoY, while less mature organizations realize just 3.4 percent.

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Topics: CMS

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