The EX Squared Solutions Blog

How Marketers Can Benefit From Big Data and Machine Learning

August 9, 2017 | Posted by Lisa Carolan

Over the last few years, a great deal of media attention has centered around big data. Companies are amassing data at an incredible rate, thanks to online shopping, social networks and an ever-increasing number of apps. Marketers have more opportunities to really get to know their customers and find engaging ways to deliver personalized messages. However, the sheer volume of data makes it difficult to extract meaningful, actionable insights without having some excellent tools at your disposal.

While big data was receiving most of the attention in recent years, developers were quietly making major strides in the world of artificial intelligence. A long-time staple in science fiction, machines that could learn and initiate independent actions seemed impossible 50 years ago. That was before Alexa and Siri, two of the most popular voice-powered digital assistants available today. That was before Google developed DeepMind, a neural network that goes beyond predefined algorithms to make connections and derive meanings. That was before Netflix and Pandora could learn what users like and suggest appropriate choices. All of these examples leverage machine learning to find true meaning in big data.

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Topics: Big Data, Machine Learning

Web Analytics: Turning Data into Products/Profits

July 14, 2016 | Posted by Lisa Carolan

Companies are drowning in data. As of 2011, IDC reported that big-data creation and replication would reach almost 1.8 trillion gigabytes.

That number could easily double every year; data is coming in from the Web, smartphones, inbound and outbound marketing, customer emails, opt-in programs such as loyalty programs, in-store transactions, and a variety of other touch points.

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Topics: Big Data, Web Analytics

What the New Microsoft Dynamics Will Do For Marketers

December 18, 2015 | Posted by Lisa Carolan

Marketing professionals need to offer engaging customer experiences across all channels. They also need an understanding of the impact their marketing investments are making.

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Topics: CMS System, ex2 solutions, CMS, News, Big Data, data

7 Tips for Using Marketing Automation to Improve the Customer Experience

December 11, 2015 | Posted by Lisa Carolan

Marketing used to be easier. At the time, all you had to do was place a few print ads, buy a couple spots on radio or television, put up some billboards, or mail out flyers addressed to "Occupant." Then you could relax and wait for the orders to arrive, and in a few weeks or months, you could calculate your return on your advertising investment.

Those days are gone even if you still incorporate some of the "old-school" methods in your marketing strategy. Today, you are competing in a global economy. Your competition — and your customers — have embraced the digital world, and you have little choice but to follow suit.

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Topics: CMS System, CMS, Big Data, data

The Goldmine of Business Intelligence

December 1, 2015 | Posted by Lisa Carolan

The term "big data" has been popping up all over the tech world in recent years. However, it has only recently begun to be accepted as an important concept for marketing professionals, who tended to be a bit more unsure of just how they could use big data to produce results. Thanks to the brave pioneers who blazed the trail, the union of big data and marketing has become much more accepted as a feasible way to make themarketer’s job easier while enhancing customer relations and improving profitability.

Even those who have embraced big data, however, frequently have no idea of just how "big" the data actually is. There are 2.5 quintillion — 2,500,000,000 million — bytes of data generated every day. Furthermore, more than 90 percent of the total online data in existence today has been generated since 2013, and much of it is coming from social networks. Obviously, there is a wealth of information contained in the data, but the problem of filtering and funneling this data explosion remains an issue for most organizations.

This is where social-performance software or SPS, comes in handy. The exponential growth of big data has naturally inspired software developers to create ways to help businesses garner valuable intelligence from the data they collect. This new species of software is geared to provide the following benefits:

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Topics: data warehouse, data aggregation, Big Data

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