The EX Squared Solutions Blog

Social Media Is Irresistible: What Can You Adopt From It?

December 24, 2015 | Posted by Lisa Carolan

Social media sites are addictive. In fact, Internet addiction disorder was considered a possible addition to the newest edition of the Diagnostic and Statistical Manual for Mental Disorders released in 2013.

More than half of people acknowledge they have some addictive behavior when it comes to social media.

Read More

Topics: Best Practices for User Experience, EXSquared, ex2 solutions

5 Lessons to Learn from Gucci’s Immersive Retail Experience

September 17, 2014 | Posted by April Rios

The name "Gucci" has been synonymous with high quality and luxury since the 1920s, when the company began producing classically styled leather goods. By the 1950s, movie stars and other celebrities were regularly seen in Gucci fashions or sporting Gucci accessories. Gucci items quickly became status symbols. This allowed the company to charge top prices for its goods, but catering to such an exclusive clientele meant that the company had to offer outstanding customer service while remaining on the cutting edge of fashion.

Read More

Topics: Best Practices for User Experience, Natural User Interface, User Experience Design, kiosk user experience

Cutting the Cord: Technology is Moving to Smart Devices

June 30, 2014 | Posted by April Rios

It seems that every year, a new technology is touted as "the next big thing," Occasionally, these technologies are an epic fail -- think Warner's Qube or the Net PC -- but more often, they are true game changers. Technological advances have had a major impact on how companies do business as well as how they market to their customers. For example, iBeacons offer new ways to market to a targeted customer, and mobile apps have had an even greater impact.

Read More

Topics: Best Practices for User Experience, responsive web design, responsive design

Why Visitors' First Impressions of Your Website are Crucial

April 28, 2014 | Posted by April Rios

The adage that you never get a second chance to make a good first impression was coined long before the Internet, but when it comes to your website, it is especially true. A recent study from the Missouri University of Science and Technology revealed that visitors form their first impression of your website in under 0.2 seconds. Within the next 2.6 seconds, the visitor will have focused his eyes in a manner that strengthens his first impression.

Read More

Topics: Best Practices for User Experience, Best Practices, design

4 Best Practices to Incorporate Social Media into Your Website

April 22, 2014 | Posted by April Rios

Developing a large social media following can help your organization grow rapidly. While it is important to be active on social media sites, incorporating social media onto your web page is also an essential part of both web site development and helping to grow your online footprint. Listed below are some key considerations for integrating social media into your site.

Read More

Topics: Best Practices for User Experience, User Experience Design

Why Outsource User Experience and Product Management

July 20, 2012 | Posted by Krystal Berzoza
Read More

Topics: Best Practices for User Experience, Best Practices, Natural User Interface, User Experience, Development, User Experience Design, Software Development, Offshore

Blog Series: How NOT to design NUI architecture

June 22, 2012 | Posted by Krystal Berzoza

In our previous article in the series we discussed best practices for designing a natural user interface.  Now we're going look at the pitfalls many face as they move from the traditional mouse/keyboard/monitor combo to an all-in-one NUI application.

Read More

Topics: Best Practices for User Experience, Natural User Interface, Touchscreen Applications, Mobile Applications, NUI

Want To know more?

Ask how EX Squared can develop your next enterprise web project. Contact us for a fast and free consultation.