The EX Squared Solutions Blog

Challenge the Status Quo With Behavior Marketing Automation

September 30, 2016 | Posted by Lisa Carolan

There are times when maintaining the status quo is beneficial — a fact Coca-Cola discovered when it tried to convert customers to a new soft drink that bore the same name as the original but tasted very different.

Often, however, marketers need to challenge the status quo if they want to succeed. Technology evolves, customers change their priorities and competitors embrace new tactics.

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Topics: Behavior Marketing

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