In a survey conducted by Enterprise Mobility Exchange in Q2 2017, 47 percent of IT executives said their enterprise is using or pursuing some form of artificial intelligence. But the promise and potential of AI is overshadowed by a misplaced belief that it represents a threat to marketers.
Artificial intelligence (AI) is transforming customer service across industries. Thirty-eight percent of enterprises currently use AI in some form, and use is expected to grow to 62 percent by 2020. In response, Microsoft has integrated machine learning and intelligent data analysis into their Dynamics 365 platform. These powerful tools are designed to revolutionize the way your customer service representatives connect with and serve your target audience.
In recent years, an increasing number of companies have embraced the idea of becoming digital enterprises. A successful digital enterprise often involves new technologies and a variety of projects to complete a digital transformation. Since a digital transformation is a journey rather than a single project, it can be difficult to measure the return on the company's investment using traditional methods. Nevertheless, organizations typically want to accelerate the ROI as much as possible. With the advances in AI technology, however, the ROI can be achieved faster, and the transformation can be more extensive and easier as well.