<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=273116&amp;fmt=gif">

Role of Custom Development in Digital Transformation

By Lisa Carolan

73650723_s

Custom development has quickly emerged as one of the main methods companies use to engage customers in a way that ties them closer to the company and its brand. Apps are the main application for custom development, and their prevalence speaks to their success.   

Custom development refers to the process of creating a custom user experience for your brand. On its surface, it might seem simple, but custom development also entails originality. It starts by thinking critically and creatively about your customers’ journey, their persona, and the value your brand, product, or service can bring to them.

To understand the role custom development plays in digital transformation, we should take a look at how companies implement apps in a business environment.

 

Using Custom Development in Apps

As weird as it sounds, websites are actually not the premier way to work with customers in an online experience. Instead, they’ve been replaced with apps. Apps provide numerous advantages for developers and users alike.

For example, by designing apps specific to the hardware on which they are used (typically smartphones and tablets), companies use capabilities of the hardware that they can’t access with a responsive browser experience. For example, they enable notifications, allowing you to actively communicate with your customers at times that are important to them. They allow you access to audio, video and image storage on the device. In addition, they can allow you to view your customers’ contacts. These benefits have given rise to apps as the best way to keep your customers close to you.

Unfortunately, apps often require a lot more time to develop than websites and can be far more complex. One reason is that apps are far more customizable than websites. This is a good thing. It enables unique features but also enhances the complexity. However, using tools that can be provided in the digital transformation process helps.

 

Easing User Experiences

Ultimately, the experience of the customer comes first. Whatever gives them the best experience is best. This perspective is that justifies app development over other priorities. Custom developed apps allow users to have a seamless experience. This also allows you and your business to open a more frequent communication line with the customers.

Using a wide variety of developmental tools, you can make the process of purchasing a lot easier too. Using a traditional website, many of the GUI (Graphical User Interface) features are hard to use on smartphone. With apps designed for smartphones, the purchasing process can look and feel smoother.

 

Bringing Repeat Business

Providing a base of reliable customers to consume your products is a primary role of business marketing. With custom developed apps, cultivating and retaining your customers is significantly easier. How? Well, as I’ve said, apps allow for streamlined communication with customers. You can use this communication to instantly alert your base of sales and promotions. A rewards program also works well.

Apps also provide businesses with information beyond the immediate customer experience. With the right design and build, apps can return a large volume of information about your customers’ daily habits. Where are they physically located when they interact with you? Are they near any of your physical stores or offices? How often do they open up your app, and how long do they stay on it? What’s going on around them? Apps can answer these questions, and more. And smart businesses use this data to inform other customer engagement models.

 

The Power of Custom Development

Custom development in apps is about understanding your customers better and building better customer engagement models.   They tie your brand experience to your customers’ daily lives and lend immediacy to these engagements, increasing your value to your customers and clients.

 

EX2 builds custom engagement applications for companies that want to transform their business and industry. Call us today to learn more.

Topics: Digital Transformation, Custom Development

EXis the preferred partner for companies looking to build their digital foundation, apply digital acceleration, and manage digital transformation.

X