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Digital Disruption from EX²

What’s Next: 10 Things to Know About the Future of Digital Transformation

By Lisa Carolan

The need for a strong focus on customer insight is driving every organization’s approach to digital transformation across B2B and B2C sectors. That focus can be seen in the recent PwC 2017 Digital IQ Report showing that 82 percent of top performing companies pay attention to the human experience surrounding digital tech. 

To make this transformation possible, organizations are seeking tools that improve the understanding of their customer base, individual segment needs and individual consumers through personalization. Acquiring this level of insight calls for new ways to gather, aggregate and analyze data to inform organizations on the pulse of their customers.  

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Reducing Consumer Friction for Increased Kiosk Use and ROI

By Lisa Carolan

As the relationship between brick-and-mortar stores and their online retailer counterparts become more blurred, the pursuit of lowering consumer friction to onsite shopping and sales fulfillment intensifies. Despite the growth of online shopping a Retail Dive Consumer Survey showed that 62 percent still prefer to shop in-store to have physical access to merchandise.

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Making a Smooth Transition to Sitecore 9

By Lisa Carolan

Realizing the promise of context marketing requires web content management solutions like Sitecore to bring those possibilities to fruition for today’s marketers. The web content management and multichannel marketing automation software has been empowering marketers since 2001 with growing functionality and possibilities with each new release.

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Melding Retail Kiosk Omnichannel Strategy and Software Design

By Lisa Carolan

 

The State of Omnichannel survey of leading retail executives in the United States shows that more than 90 percent of retailers have an omnichannel strategy, but 45 percent say they lack the right technology platforms for execution. What many are discovering is that when informed software design for retail kiosks are melded with an omnichannel strategy, they have an ideal technology vehicle for increasing sales, customer experience, and brand loyalty.

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10 Considerations for Customer-Centric Kiosk Design

By Manish Gupta

Interactive Kiosks have become ubiquitous in all aspects of society and in all locations. Today, every sector leverages their many long-term ROI opportunities and flexibility to adjust to changing consumer and end-user needs.

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How Context Marketing Has Helped Amazon Succeed

By Lisa Carolan

Legacy marketing tactics that require interrupting and refocusing the consumer have been supplanted by context marketing. In the digital age, it is the context of interactions that determines how people respond to your actual product and your marketing message. Context marketing is founded on trust building while being non-intrusive in ways that engage customers on their own terms.

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Topics: Content Vs. Context, Digital Marketing

How Machine Learning Can Deliver Contextual Insights for Effective Brand Experiences

By Lisa Carolan

While terms like “digital transformation” are firmly entrenched in the zeitgeist of the marketing world, its true expression as a means of taking prospects further down the sales funnel from awareness to consideration is far more nebulous. The ability for marketers to gather and use data to create meaningful, personalized brand experiences has traditionally been at the expense of context.

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Topics: Best Practices for User Experience, Content Vs. Context, Machine Learning

AI Is Not a Threat, But a Boon for Marketers

By Lisa Carolan

In a survey conducted by Enterprise Mobility Exchange in Q2 2017, 47 percent of IT executives said their enterprise is using or pursuing some form of artificial intelligence. But the promise and potential of AI is overshadowed by a misplaced belief that it represents a threat to marketers.

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Topics: Digital Marketing, Artificial Intelligence

10 Things Marketers Should Know when Debating Contextual Targeting vs. Audience Targeting

By Lisa Carolan

In some marketing circles, audience targeting has emerged as the successor to the dominance of keywords in marketing. The basic premise behind audience targeting is matching consumers with advertisements based on demographics, interests and behavioral data. While audience targeting still holds a prominent place, it is now rivaled or surpassed by contextual targeting as the new cornerstone of marketing, but that depends on who you ask.

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Topics: Digital Marketing

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