The EX Squared Solutions Blog

Real Estate Agents Sell Houses, But Customers Buy Experiences

March 17, 2017 | Posted by Lisa Carolan

When looking for a place to live the ability to imagine yourself living there and the perception of how the home will improve your life is key – from the commute time to whether your antique fainting couch will fit under the window.

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Topics: Customer Experience

Why Do Consumers Respond to the Word "Upgrade" So Dramatically?

March 13, 2017 | Posted by Lisa Carolan
  • Which demographics affect consumer behavior related to specific categories of products?
  • What is the primary motivation for a purchase? Why does a consumer choose one product over a comparable one?
  • At what times are consumers more likely to be merely browsing rather than making an actual purchase decision?

Over the years, marketing professionals have invested a great deal of time and money into understanding the behavior of consumers. Marketers understand that knowing their customers can make their efforts more profitable.

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Topics: Customer Experience

Dynamics 365 - Unlock the productivity of your sales team

March 6, 2017 | Posted by Doug Sylvester

Your sales team is facing challenges that did not exist 10 or 20 years ago. Prospects are better informed, more technically adept and tired of the same old sales tactics. Even long-time customers have begun to expect more and become more demanding. If your sales team is to succeed, they need tools that can boost productivity, help forge better relationships and work smarter. Microsoft Dynamics 365 is one such tool that can help sales teams excel in a competitive, global economy.

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Topics: Dynamics 365

The Role of Artificial Intelligence in Delivering Personalized Experiences

February 27, 2017 | Posted by Lisa Carolan

The concept of retail personalization has been around for several years. A decade ago, Netflix and Amazon led the industry when it came to personalized experiences for their visitors. Netflix made recommendations based on the visitor's past history or stated preferences — a practice that continues today but was unexpected when it first launched. Amazon was especially adept at using visitors' previous purchases or navigation paths to show items of potential interest to each specific visitor. Other early attempts at personalization included greeting returning visitors by name, enabling site-specific preferences or using different versions of a site for specific audiences.

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Topics: customer engagement, Digital Transformation

Dynamics 365: What Will It Replace?

February 21, 2017 | Posted by Doug Sylvester

Satya Nadella, the CEO of Microsoft, has made it clear that his mission is to transform Microsoft into a pure cloud platform and company. The announcement in July 2016 that the company was releasing Microsoft Dynamics 365 seems to fit perfectly with the company's move to push its customers into the cloud.

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Topics: Dynamics 365, CRM, Customer Relationship Management

How to Gain App’s Visibility with Reviews?

February 15, 2017 | Posted by Lisa Carolan

Since the earliest days of marketing, word-of-mouth advertising has been one of the most productive ways to drive sales and brand recognition. Whether "it" is a movie, a laundry detergent, a restaurant, a new car or a roofing company, people like to know what others think about it. This same tendency to seek the opinions of others is also found when people are considering an app.

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Topics: App reviews, app marketing tips, App visibility

Innovations That Will Soon Lead Marketing Technology

February 9, 2017 | Posted by Lisa Carolan

Every major technological breakthrough has changed marketing. Consider how marketing campaigns were conducted prior to the invention of radio and television: display ads in newspapers and magazines, printed brochures left on doorsteps, signs in store windows, door-to-door salesmen, ads in local phone books and similar low-tech methods. The Internet, mobile devices and the Internet of Things have all been innovations that have altered the way that marketers deliver their messages, interact with consumers and built long-term relationships.

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Topics: Marketing Technology, Digital Marketing

Key ECM Trends to Watch in 2017

February 6, 2017 | Posted by Lisa Carolan

The enterprise content management industry saw many significant changes during 2016. Acquisitions, mergers and rebranding abounded. For example, OpenText announced plans to acquire Documentum and the rest of Dell's enterprise content division, while Apex Technology acquired Lexmark and rebranded the enterprise software group as Kofax. The year even saw a change in the very definition of enterprise content management; Gartner's Magic Quadrant emphasized the need for a highly personalized, more flexible approach that is context-based rather than simply a means to manage unstructured content.

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Topics: Augmented Reality, Internet of Things, ECM

Engaging Your Millennial Customers The Right Way

February 2, 2017 | Posted by Lisa Carolan

Millennials, also known as Generation Y or Echo Boomers, have been a hot topic in recent years. Why?

  • Millennials will comprise 75 percent of the world's workforce by 2030.
  • Millennials comprise 26 percent of the American population and account for approximately $600 billion in spending nationally and an estimated $1.3 trillion globally.
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Topics: customer engagement, Digital Marketing

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