The EX Squared Solutions Blog

Are You Triggering Right Emotions in Your Buyers?

May 3, 2017 | Posted by Lisa Carolan

Very few purchases are made based entirely on logic. For example, when it comes to where you live, real estate agents know homebuyers have an immediate emotional reaction to a home. If this reaction is negative, the shopper will be less receptive to the intrinsic value: the convenient location, the unique features of the home, or the potential for the home with a few improvements. Sales of vehicles are similar: salespeople look for physical evidence of a shopper's emotional reaction to a vehicle such as facial features relaxing or a bit of a "twinkle" in the shopper’s eyes. Even shoppers who take great pride in ferreting out bargains on mundane purchases can be influenced by their emotions. A shopper may carefully compare the prices and quantities on every brand of green beans to determine the best value — and then not choose the brand with the lowest price because the shopper heard an unflattering story about the company.

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Topics: Customer Experience, Digital Personalization

How to Bring Customer-Centric Theory to Life

April 20, 2017 | Posted by Lisa Carolan

In most businesses, the sales and marketing teams share the credit when profits increase and the blame when profits decrease. In the day to day we’re busy with awesome digital strategies, operations, and getting our message out there so we stay on the good side. Oftentimes though, the view of the customer becomes lost, something that can quickly break your business.

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Topics: customer engagement, Customer Experience

MS Dynamics 365 for Sales: Convert Leads Into Relationships

April 14, 2017 | Posted by Doug Sylvester


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Topics: Dynamics 365

The Future of Marketing with Dynamics 365

April 11, 2017 | Posted by Doug Sylvester

When Microsoft Dynamics 365 was released, there was a great deal of attention given to many of the new features. However, not a much focus was on how the new release could benefit marketers. Fortunately Microsoft has incorporated several features that can add a great deal of value to your intelligent campaigns.

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Topics: Dynamics 365

7 SiteCore Hacks You Must Know

March 23, 2017 | Posted by Lisa Carolan

It is very common to get so caught up in preparing and implementing a new solution that the finer details of using the solution are overlooked. Within two or three months, however, the initial excitement has given way to in-depth, hands-on work. It is at that point that many users discover that they need to know more about how to optimize the new technology for their own jobs. If you are looking for ways to get the most out of Sitecore, these hacks may help.

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Topics: Sitecore

Real Estate Agents Sell Houses, But Customers Buy Experiences

March 17, 2017 | Posted by Lisa Carolan

When looking for a place to live the ability to imagine yourself living there and the perception of how the home will improve your life is key – from the commute time to whether your antique fainting couch will fit under the window.

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Topics: Customer Experience

Why Do Consumers Respond to the Word "Upgrade" So Dramatically?

March 13, 2017 | Posted by Lisa Carolan
  • Which demographics affect consumer behavior related to specific categories of products?
  • What is the primary motivation for a purchase? Why does a consumer choose one product over a comparable one?
  • At what times are consumers more likely to be merely browsing rather than making an actual purchase decision?

Over the years, marketing professionals have invested a great deal of time and money into understanding the behavior of consumers. Marketers understand that knowing their customers can make their efforts more profitable.

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Topics: Customer Experience

Dynamics 365 - Unlock the productivity of your sales team

March 6, 2017 | Posted by Doug Sylvester

Your sales team is facing challenges that did not exist 10 or 20 years ago. Prospects are better informed, more technically adept and tired of the same old sales tactics. Even long-time customers have begun to expect more and become more demanding. If your sales team is to succeed, they need tools that can boost productivity, help forge better relationships and work smarter. Microsoft Dynamics 365 is one such tool that can help sales teams excel in a competitive, global economy.

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Topics: Dynamics 365

The Role of Artificial Intelligence in Delivering Personalized Experiences

February 27, 2017 | Posted by Lisa Carolan

The concept of retail personalization has been around for several years. A decade ago, Netflix and Amazon led the industry when it came to personalized experiences for their visitors. Netflix made recommendations based on the visitor's past history or stated preferences — a practice that continues today but was unexpected when it first launched. Amazon was especially adept at using visitors' previous purchases or navigation paths to show items of potential interest to each specific visitor. Other early attempts at personalization included greeting returning visitors by name, enabling site-specific preferences or using different versions of a site for specific audiences.

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Topics: customer engagement, Digital Transformation

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