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Digital Disruption from EX²

3 Sitecore Tools You’re Not Using, But Should Be

By Lisa Carolan

While Sitecore is a powerful marketing platform tool, it requires some training and experience to make the most of it. That’s why training, working with an experienced partner and committing time to the exploration process are stressed. These factors were the focus of a recent CMS Wire article on Sitecore customer tips.  

The important takeaway is that many marketers are only scratching the surface of Sitecore capabilities. With the reality that some common and not so common Sitecore tools are being overlooked or underutilized, here are 3 Sitecore tools that you should be using as part of digital transformations. 

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Topics: Digital Transformation, Sitecore, Content Management Systems

Simplifying MS Dynamics Licensing and Scalability

By Doug Sylvester

Microsoft Dynamics 365 as a standalone platform or combined with Sitecore is a powerful tool for contextual marketing and digital transformation. By bringing together AX or NAV, and CRM into a complete enterprise solution, Dynamics unifies the capabilities of CRM and ERP.  Although marketers can clearly see the benefits and possibilities that it holds for digital transformation, licensing and scalability have proven to be somewhat more challenging to grasp. To get a handle on these aspects requires a basic understanding of the broader choices with Dynamics 365.

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Topics: Dynamics 365, CRM

When is the Right Time to Switch to an Enterprise CRM

By Doug Sylvester

CRM solutions that are capable of agility and speed in terms of end user access are critical to boosting sales and overall salesforce empowerment. But for the many organizations that installed CRM software when the company was small, system challenges and limitations have begun to sneak up on them as the business grows.

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Topics: Dynamics 365, CRM

What Is Right for You? CMS, ECMS or WCMS

By Lisa Carolan

The term "content management" is difficult to pin down. There are many differences between content types and management purposes, which in turn has spawned different terminologies that muddy the water for marketers in terms of which to use and how to use it.  

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Topics: CMS, Content Vs. Context, Content Management Systems

How Sitecore Supports Your Digital Transformation

By Lisa Carolan

For marketers, it is the fast evolution of customer expectations that drives digital transformations. As the future of digital transformation unfolds, businesses are looking for integrated approaches to bring it into reality with tangible results. What is clear is that without the agile technology driven by a culture of innovation, deep and accurate customer analysis and focus on the customer experience, businesses cannot compete.

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Topics: Digital Transformation, Sitecore

What Retailers Can Learn from Macy’s Use of Microsoft Dynamics for Creating Personalized CX

By Doug Sylvester

Today’s multichannel shopping preferences and convergence of offline and online have retailers searching for ways to take the friction out of the customer experience. While large retailers like Macy’s have turned to AI-powered platforms to accomplish this goal, the expected growth of this emerging omnichannel and AI-powered landscape is clear from a recent Chain Store Age article.

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Topics: Customer Experience, Dynamics 365

5 Things Marketers Must Know About Complying with GDPR

By Lisa Carolan

With the FTC investigation into Facebook’s privacy practices, it’s clear that privacy directives must be carefully adhered to whenever a business might have access to customer Personally Identifiable Information (PII). As companies scramble to maintain trust with their target audiences, one of the challenges for marketers is gaining clarity on how the six primary directives will impact marketing efforts. 

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Topics: Digital Transformation, GDPR

Applying Disney’s Lessons of Digital Transformation and the Customer Experience

By Lisa Carolan

Although business leaders understand the need for digital transformation, the nuance of how to achieve it is more elusive. According to a study from global advertising consortium Wunderman, 68 percent of global brand decision makers still struggle to bring data, creative and technology together.

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Topics: Digital Transformation

Charting the Contextual Marketing Roadmap with Sitecore

By Lisa Carolan

Marketing teams are constantly searching for the means to create a natural access pipeline to vital, real-time customer experience data. This is the only way to harness the power for creating proactive rather than reactive experiences for them. While the multi-channel digital age appears to increase the challenge of obtaining real-time customer data, it also holds the key to making contextual marketing a reality.

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