As every marketer knows, customer engagement strategies can help build strong relationships and loyal customers. Unfortunately, providing engaging experiences for your customers is more of an art than a science. There are many different approaches that you can take, none of which are foolproof. Furthermore, it is quite likely that if you find the perfect strategy for your company, innovative technologies will leave at least parts of your strategy obsolete. The increased use of messaging apps is expected to be the next game-changer for marketers who want to enhance their engagement efforts. Messaging apps and chatbots are already being used by numerous companies for "conversational commerce." Three of the best-known are Facebook Messenger, Amazon Echo and Siri for AppleTV. Users can order flowers, request a Uber ride and conduct many other secure transactions from within Facebook Messenger. Amazon Echo can browse the user's purchase history, place orders, control home devices or handle a multitude of other tasks. Siri's integration with AppleTV allows users to search for and purchase specific movies, check the current weather or perform other search and buying activities.
Not too long ago, most marketers viewed cybersecurity as just an IT issue. Even as breaches became more common, many companies failed to realize how interconnected the two departments were. The theft of customer data, for example, creates huge problems for marketers; if the company loses the trust of its customers, it is up to the marketing department to win it back, rebuild relationships and undermine the efforts of the competition to wield the breach as a weapon against the company. Furthermore, as the use of marketing tools increases, the number of potential vulnerabilities also increases. As a result, marketing professionals are becoming more aware of cybersecurity.
Effective outreach demands that you leverage technology to fulfill the needs of not only your consumers but also the team members who work so hard to see your organization expand. Could Microsoft’s Dynamics 365 help your teams activities evolve from hesitant undertakings into decisively smooth operations?
As global competition has become more intense, most businesses have increased their efforts to retain existing customers. Acquiring a new customer can cost as much as 25 times more than retaining a current customer. To help them reduce customer churn and improve their retention rates, marketers have increasingly turned to CRM technologies. The unprecedented growth of the CRM industry reflects the importance of providing meaningful, engaging experiences to customers as well as the constant evolution of CRM technology. This evolution will continue to bring new trends and innovative technologies during the coming years, but there are several enhancements that you can expect to see in 2017.
In recent years, marketers have discovered the benefits of providing compelling experiences to engage customers. To accomplish their goals, an increasing number of marketing professionals are embracing big data to help them improve customer satisfaction and increase market shares through superior customer engagement strategies. The proliferation of big data has enabled marketers to gain insights into why customers behave as they do — whether the behavior is positive or negative.
When Microsoft acquired LinkedIn in 2016, industry insiders immediately began to speculate on potential integrations. Although it is likely that Microsoft had performed a great deal of strategic planning prior to spending more than $26 billion for the acquisition, the company initially had little to say on how — or even if — LinkedIn would be integrated with existing products. Microsoft finally broke its silence in April 2017, announcing tools for sales and human resources that involved the integration of Dynamics 365 and LinkedIn.
Your sales team is the lifeblood of your company. Sales personnel are the ones who have the most opportunities to interact directly with customers, build solid relationships and present the right image of your mission and values. Given their importance, it only makes sense to ensure that they have the tools needed to convert leads into sales and customers into brand advocates. Microsoft Dynamics 365 for Sales can help your team be more productive and achieve the company's goals.
Microsoft's history has shown that the company never does anything without a clearly defined purpose. This is not to say that the company always achieves its purpose; Microsoft has had its share of failures. However, you can bet that before Microsoft shelled out more than $26 billion to acquire LinkedIn, it had already planned a way to profit from the investment.
If there is one thing that you can count on in the tech world, it is that everything will change. A year or two ago, it was all about the apps. While it is true that apps are still important for engaging customers, increasing employee productivity and marketing your brand, bots appear to be poised to become a true game-changer.