When Microsoft Dynamics 365 was released, there was a great deal of attention given to many of the new features. However, not a much focus was on how the new release could benefit marketers. Fortunately Microsoft has incorporated several features that can add a great deal of value to your intelligent campaigns.
It is very common to get so caught up in preparing and implementing a new solution that the finer details of using the solution are overlooked. Within two or three months, however, the initial excitement has given way to in-depth, hands-on work. It is at that point that many users discover that they need to know more about how to optimize the new technology for their own jobs. If you are looking for ways to get the most out of Sitecore, these hacks may help.
When looking for a place to live the ability to imagine yourself living there and the perception of how the home will improve your life is key – from the commute time to whether your antique fainting couch will fit under the window.
Topics: Customer Experience
- Which demographics affect consumer behavior related to specific categories of products?
- What is the primary motivation for a purchase? Why does a consumer choose one product over a comparable one?
- At what times are consumers more likely to be merely browsing rather than making an actual purchase decision?
Over the years, marketing professionals have invested a great deal of time and money into understanding the behavior of consumers. Marketers understand that knowing their customers can make their efforts more profitable.
Topics: Customer Experience
Your sales team is facing challenges that did not exist 10 or 20 years ago. Prospects are better informed, more technically adept and tired of the same old sales tactics. Even long-time customers have begun to expect more and become more demanding. If your sales team is to succeed, they need tools that can boost productivity, help forge better relationships and work smarter. Microsoft Dynamics 365 is one such tool that can help sales teams excel in a competitive, global economy.
Topics: Dynamics 365
The concept of retail personalization has been around for several years. A decade ago, Netflix and Amazon led the industry when it came to personalized experiences for their visitors. Netflix made recommendations based on the visitor's past history or stated preferences — a practice that continues today but was unexpected when it first launched. Amazon was especially adept at using visitors' previous purchases or navigation paths to show items of potential interest to each specific visitor. Other early attempts at personalization included greeting returning visitors by name, enabling site-specific preferences or using different versions of a site for specific audiences.
Satya Nadella, the CEO of Microsoft, has made it clear that his mission is to transform Microsoft into a pure cloud platform and company. The announcement in July 2016 that the company was releasing Microsoft Dynamics 365 seems to fit perfectly with the company's move to push its customers into the cloud.
Since the earliest days of marketing, word-of-mouth advertising has been one of the most productive ways to drive sales and brand recognition. Whether "it" is a movie, a laundry detergent, a restaurant, a new car or a roofing company, people like to know what others think about it. This same tendency to seek the opinions of others is also found when people are considering an app.
Every major technological breakthrough has changed marketing. Consider how marketing campaigns were conducted prior to the invention of radio and television: display ads in newspapers and magazines, printed brochures left on doorsteps, signs in store windows, door-to-door salesmen, ads in local phone books and similar low-tech methods. The Internet, mobile devices and the Internet of Things have all been innovations that have altered the way that marketers deliver their messages, interact with consumers and built long-term relationships.
The enterprise content management industry saw many significant changes during 2016. Acquisitions, mergers and rebranding abounded. For example, OpenText announced plans to acquire Documentum and the rest of Dell's enterprise content division, while Apex Technology acquired Lexmark and rebranded the enterprise software group as Kofax. The year even saw a change in the very definition of enterprise content management; Gartner's Magic Quadrant emphasized the need for a highly personalized, more flexible approach that is context-based rather than simply a means to manage unstructured content.