Enterprise mobile apps help businesses attract new customers and retain their current ones by using technology as an effective marketing tool. This is not idle speculation, but a fact that has been proven in numerous studies. Mobile apps increase exposure and visibility, help build customer loyalty and make your business more accessible.
Using Mobile Apps to Benefit Customers
Today's customers are very much on the go. They want the ability to access information and make purchases from wherever they are and whenever they choose. By providing them with a downloadable app, you make it easier for them to become a loyal customer. They can access your contact information at a touch, find directions to your physical location, schedule appointments or check whether you have a product in your inventory. You can notify them of sales, grand openings or new product launches, fostering a feeling of exclusivity.
Using Mobile Apps to Benefit the Business
- One often-overlooked benefit of using mobile apps is that it demonstrates that you are willing to adapt to new technology. Many consumers look askance at a business that is unwilling to embrace change, especially if the change is one that is much in demand by customers, such as the ability to access information with a mobile device.
- Mobile apps allow you to gather information about your customers. You may tailor your app to require users to enter information about their preferences or certain demographics. This data can be analyzed and stored to create individualized marketing campaigns that will have a higher chance of success.
- A mobile app allows you to keep your brand accessible to your customers. One reason that traditional marketing techniques are no longer effective is that most consumers find spam emails, radio commercials and other intrusive advertising to be annoying, not informative. Once customers choose to install your app, you can use targeted marketing to keep your business before them.
- Mobile apps allow you to reach a wider customer base. According to a study conducted in 2010, more than half of all Internet access is now being performed on a handheld device. Approximately one-third of all U.S. smartphone owners use a mobile app before they ever set foot out of bed.
Mobile Websites vs. Mobile Apps
You realize the need to make sure that your website is optimized for mobile, and you have been considering having a mobile version of your website created. This is not the same as a mobile app. With a mobile website, when a user enters your domain name from a mobile device, the website determines the type of device and connects the user to the appropriate version of the site. Although desirable, this approach does not provide the benefits of a mobile app.
Most businesses use a mobile app as a means of offering customers something that they cannot get on the website. For example, Starbucks has a mobile app that permits customers to make transactions by doing little more than waving their smartphones. ShopRite has a mobile app that allows users to view the current sales circular and create a shopping list from it. Other apps offer coupons, digital loyalty cards, contests or games.
A well-designed mobile app can help you grow your business while simultaneously offering your customers something that is both valuable and useful. As a mobile app design company, the developers at EX² Solutions have extensive experience creating mobile apps that are full-featured and functional. Contact us today to learn more about how we can help you reach the mobile users you might be missing.