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Why Outsource User Experience and Product Management

By Krystal Berzoza

 

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We work with our customers in many different ways to deliver a wide variety of technology solutions, from business plan development to hosting of the final solution and everything in between.  No matter what type of engagement we have, we always shape the product features and user experience.  When it comes down to it, our customers look to us for information architecture consulting and product management services for one reason: innovation.

Like our customers, we look to outside influences to shape our business.  When you’re in the thick of it, it’s sometimes hard to see the forest through the trees.  Outsourcing of your online product management and user experience gives you those “Eureka” and “Why didn’t I think of that?” moments.

Product Management Approach: Our approach to product management to create new and update existing websites or apps uses the Kano Model tied to our client’s top three key performance indicators.  You may have the greatest idea for a product feature, but if you can’t improve metrics, be they traffic or conversion or retention, you’re going to have a hard time justifying the expenditure.

Sizing up the Competition: When it comes to competitive analysis, using a third party removes the bias that can blur your vision.  It also brings a fresh perspective on competitors you may not even see coming.

Design Shootout, Someone Always Wins: Using the “design shootout” practice produces the best web and app design period.  You win!

Information Architects are Rare Breed: Finding a good information architect (IA) is a challenge to say the least.  The best possess a unique blend of right brain creativity and left brain analytical thinking.  Outsourcing eliminates this hunt for the elusive IA.

Filling the Gap: Today your business doesn’t demand a full time information architect or product manager.  Or perhaps your business doesn’t provide growth opportunity for these roles so retention is an issue.  Outsourcing solves these problems.  It’s also a great way to augment your team when you only need a resource for a short time for a new product, usability testing, A/B testing, UI prototyping, or a new technology such as natural user interface (NUI) design.

Contact us to find out how we can help fill your gaps in product management or information architecture.

Created on 07/20/12 at 17:56:54

Topics: Best Practices for User Experience, Best Practices, Natural User Interface, Development, Nearshore

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