As the relationship between brick-and-mortar stores and their online retailer counterparts become more blurred, the pursuit of lowering consumer friction to onsite shopping and sales fulfillment intensifies. Despite the growth of online shopping a Retail Dive Consumer Survey showed that 62 percent still prefer to shop in-store to have physical access to merchandise.
Realizing the promise of context marketing requires web content management solutions like Sitecore to bring those possibilities to fruition for today’s marketers. The web content management and multichannel marketing automation software has been empowering marketers since 2001 with growing functionality and possibilities with each new release.
The State of Omnichannel survey of leading retail executives in the United States shows that more than 90 percent of retailers have an omnichannel strategy, but 45 percent say they lack the right technology platforms for execution. What many are discovering is that when informed software design for retail kiosks are melded with an omnichannel strategy, they have an ideal technology vehicle for increasing sales, customer experience, and brand loyalty.
Interactive Kiosks have become ubiquitous in all aspects of society and in all locations. Today, every sector leverages their many long-term ROI opportunities and flexibility to adjust to changing consumer and end-user needs.
Legacy marketing tactics that require interrupting and refocusing the consumer have been supplanted by context marketing. In the digital age, it is the context of interactions that determines how people respond to your actual product and your marketing message. Context marketing is founded on trust building while being non-intrusive in ways that engage customers on their own terms.
While terms like “digital transformation” are firmly entrenched in the zeitgeist of the marketing world, its true expression as a means of taking prospects further down the sales funnel from awareness to consideration is far more nebulous. The ability for marketers to gather and use data to create meaningful, personalized brand experiences has traditionally been at the expense of context.
In a survey conducted by Enterprise Mobility Exchange in Q2 2017, 47 percent of IT executives said their enterprise is using or pursuing some form of artificial intelligence. But the promise and potential of AI is overshadowed by a misplaced belief that it represents a threat to marketers.
In some marketing circles, audience targeting has emerged as the successor to the dominance of keywords in marketing. The basic premise behind audience targeting is matching consumers with advertisements based on demographics, interests and behavioral data. While audience targeting still holds a prominent place, it is now rivaled or surpassed by contextual targeting as the new cornerstone of marketing, but that depends on who you ask.
Artificial intelligence (AI) is transforming customer service across industries. Thirty-eight percent of enterprises currently use AI in some form, and use is expected to grow to 62 percent by 2020. In response, Microsoft has integrated machine learning and intelligent data analysis into their Dynamics 365 platform. These powerful tools are designed to revolutionize the way your customer service representatives connect with and serve your target audience.