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The EX Squared Solutions Blog

Why Your Digital Transformation Strategy Is Failing, and What You Need to Do about It

By Lisa Carolan

With the endless barrage of hype coming from business technology enthusiasts why is it that 84% of companies fail at digital transformation? While such statistics are delightful ammunition for Neo-Luddites, there’s undoubtedly a serious disconnect between enterprise technology and business goals.

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Topics: Digital Transformation

How Data Aggregation and Warehousing Helps Organizations Improve Operational Efficiencies

By Lisa Carolan

Thanks to the ubiquity of technology, corporate decision makers now have a vast wealth of digital data at their fingertips. Enter the age of big data- a trend that has opened unprecedented opportunities to increase profitability, improve customer satisfaction and streamline operational efficiencies in ways that just weren’t possible before. However, the amount of data available to today’s companies is so enormous that it’s much harder to keep track of. It is imperative to find a business intelligence solution that brings all the data available to you under a single, conveniently centralized hub.

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Topics: Digital Transformation

5 Reasons Why Data Isn’t Resulting in Technological Transformation, and What You Can Do About It

By Lisa Carolan

Digital activities generate 2.5 million terabytes of data every day, hence the ubiquity of the term ‘big data’. In fact, it’s safe to say that data is now the driving force behind the global economy.

From a marketer’s perspective, data is the most valuable asset of all. However, if data isn’t leading to technological transformation in your organization, it’s time to implement a data analytics and business intelligence (BI) roadmap that will set your business up for future success.

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Topics: Digital Transformation

How Big-Brand Retailers Are Using Self-Service Kiosks to Enhance Customer Experiences and Stay Relevant in a Digital World

By Lisa Carolan

It’s no secret that many traditional high-street stores are struggling to keep up with competition from online retailers. In fact, last year saw a record-high rate of stores closing in the US. Nonetheless, it’s not all doom and gloom in the bricks-and-mortar retail sector. While some are going under, others are finding new and innovative ways to adapt and even thrive in today’s market. One of the ways that retailers are managing to stay afloat is by using self-service kiosks.

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Topics: Digital Transformation

3 Sitecore Tools You’re Not Using, But Should Be

By Lisa Carolan

While Sitecore is a powerful marketing platform tool, it requires some training and experience to make the most of it. That’s why training, working with an experienced partner and committing time to the exploration process are stressed. These factors were the focus of a recent CMS Wire article on Sitecore customer tips.  

The important takeaway is that many marketers are only scratching the surface of Sitecore capabilities. With the reality that some common and not so common Sitecore tools are being overlooked or underutilized, here are 3 Sitecore tools that you should be using as part of digital transformations. 

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Topics: Digital Transformation, Sitecore, Content Management Systems

Simplifying MS Dynamics Licensing and Scalability

By Doug Sylvester

Microsoft Dynamics 365 as a standalone platform or combined with Sitecore is a powerful tool for contextual marketing and digital transformation. By bringing together AX or NAV, and CRM into a complete enterprise solution, Dynamics unifies the capabilities of CRM and ERP.  Although marketers can clearly see the benefits and possibilities that it holds for digital transformation, licensing and scalability have proven to be somewhat more challenging to grasp. To get a handle on these aspects requires a basic understanding of the broader choices with Dynamics 365.

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Topics: Dynamics 365, CRM

When is the Right Time to Switch to an Enterprise CRM

By Doug Sylvester

CRM solutions that are capable of agility and speed in terms of end user access are critical to boosting sales and overall salesforce empowerment. But for the many organizations that installed CRM software when the company was small, system challenges and limitations have begun to sneak up on them as the business grows.

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Topics: Dynamics 365, CRM

What Is Right for You? CMS, ECMS or WCMS

By Lisa Carolan

The term "content management" is difficult to pin down. There are many differences between content types and management purposes, which in turn has spawned different terminologies that muddy the water for marketers in terms of which to use and how to use it.  

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Topics: CMS, Content Vs. Context, Content Management Systems

How Sitecore Supports Your Digital Transformation

By Lisa Carolan

For marketers, it is the fast evolution of customer expectations that drives digital transformations. As the future of digital transformation unfolds, businesses are looking for integrated approaches to bring it into reality with tangible results. What is clear is that without the agile technology driven by a culture of innovation, deep and accurate customer analysis and focus on the customer experience, businesses cannot compete.

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Topics: Digital Transformation, Sitecore

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